article thumbnail

13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. Ogilvy peels back the curtain to share the secrets to successful advertising, copywriting , and brand building. “The Lean Startup” doesn’t attempt to provide a solution for every business problem.

Marketing 260
article thumbnail

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Discover cutting-edge social listening, engagement, proximity, and capital building techniques you can use on LinkedIn, Twitter, Facebook, and other platforms to prospect for, support, and grow your business. Bowery Capital Startup Sales Podcast. Startup Selling. Listen here. Same Side Selling Podcast. Take a listen!

Sales 269
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

The Sales Podcast with Wes Schaeffer This podcast provides unscripted interviews with successful entrepreneurs, professional salespeople, sales managers, business owners, marketing automation experts, and copywriters that provide insight and actionable tips to help you grow your sales, your income, and your lifestyle.

Sales 100
article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. Because I’ve been in the tech/startup/marketing field for 17 years, and have many kind folks who, over those years, offered to support my future efforts, a lot of the fundraising conversations were inbound. in angel investment. Optimized CTAs.

article thumbnail

Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1. Three years later, they were a $5 million business. Creating a unique value proposition (UVP). Conclusion.