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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Aligning sales and marketing leads to 38% higher sales win rates. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Therefore, they have valuable knowledge about customers’ interests and motivations – information you can’t find anywhere else.

Sales 201
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Backlinks vs Referring Domains: What’s The Difference? (+ Tips To Build More)

SpyFu

We'll arm you with the knowledge and tactics you need to analyze your current link profile, identify opportunities for improvement, and implement proven strategies to attract high-quality links that will propel your site to the top of the SERPs. Referring domain diversity is a key consideration in a healthy link profile.

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Your 3-Step Guide to Creating a Successful Review Acquisition Strategy

Moz

Step #1: Assess their review profiles. You'll want to take an inventory of your competitor's review profiles. Have competitors claimed each/all of their profiles? What's the overall sentiment for each profile - positive, neutral or negative? Is their NAP data consistent across each of their profiles?

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Demand Generation: Turn Ideal Buyers Into Superheroes

CXL

A demand generation program engages buyers at every touchpoint throughout the three major stages of the customer journey , from first knowledge of you until they convert into a qualified lead. This includes anyone who fits your ideal customer profile (ICP). .” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ].

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How to Improve Google Rankings: 10 Tried and Tested Ways

SpyFu

It’s common knowledge that rankings in Google search results are influenced by a number of factors. Since your link profile is a crucial ranking factor, there’s a good chance this will also improve Google rankings. And we all know just how big of an impact traffic can have to improve Google rankings.

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Create a Strong Content Marketing Strategy

SpyFu

These campaigns strengthen your position as a knowledgeable and helpful source of information for potential customers. What Does Your Backlink Profile Look Like? As these keywords already rank on the second page, you can easily take a look at the corresponding URLs in this report and optimize the content for a quick win.

Marketing 104