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Competitive Intelligence Spotlight #33: Marcia Altgilbers, Competitive Intelligence & Price-to-Win Director of BAE Systems

ArchIntel

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. . ArchIntelâ„¢ -.

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The four Es of AI: Keeping up with the trend that never sleeps

CIO

But whatever you do—if our advisory work and discussions with leading CIOs suggest anything—you’ll have to drive excellence in four related, though not necessarily sequential, streams of work: Educate, Explore, Experiment, Expand. To help educate your own workforce about AI, provide them materials on the topic.

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Aligning sales and marketing leads to 38% higher sales win rates. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data.

Sales 201
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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Now it’s time to research specific demand. For example, here’s data capturing a 50% increase in US demand for tortillas and wraps: Unfortunately, Google’s tool can’t zoom in to a local level, and you can’t query the tool, but it’s great for brainstorming business concepts based on trending queries. Assess local demand.

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A Guide to Using a Keyword Matrix to Elevate Your Keyword Research

SpyFu

A well-constructed keyword matrix is a necessary research tool for a business that’s growing their SEO strategy beyond a handful of keywords. Creating a keyword matrix is really just an organized method of keyword research. It would be nearly impossible for our running blog to win that fight just starting out.

Matrix 71
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

can become corporate services when employers bring in outside experts to improve company morale, education, or well-being. If you’re marketing a local business that hasn’t created a B2B offering yet: Research your neighborhood and your community to determine what kinds of businesses are present around you. Document your research.

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Demand Generation: Turn Ideal Buyers Into Superheroes

CXL

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. Forrester research shows that a person has 27 buying interactions when making a purchase decision. online research) and personal interactions with friends, colleagues, and providers. Educates; 2.