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Is Predictive Analytics Revealing Unexplored eCommerce Niches?

Smart Data Collective

IQLECT published an article on this last year titled The Importance of Predictive Analytics for E-commerce Stores. Are you looking to hit it big and make a killing in the field of e-commerce? Learning about the importance of selecting the right niche could mark the beginning of a profitable venture. Let’s dive in!

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MozCon 2019: Day Two Learnings

Moz

Get people involved in the mission and brainstorming as soon as possible. Make your audience feel seen and you’ll win. This is how you win at voice search. Voice is here, use schema that helps voice, and bots/actions will help enable v-commerce (voice shopping) in the future. Rip the bandaid off. on non-news sites.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

One of the hard lessons so many of us have learned from the past few months is that our local communities are neither prepared for disasters nor sufficiently self-sufficient to meet all basic needs. Let’s think this through together today. Map local essentials. Industry fora (agricultural, manufacturing, retail, etc.)

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

If you’re marketing a B2B company that hasn’t been doing local SEO: Know that the goal of local SEO is to make you as visible as possible online to any neighbor searching for what you offer so that you can win as many transactions as possible. Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience.

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

Learnings from multiple mergers. Just about anyone can go online and learn SEO or PPC. The majority of our growth typically comes from better serving and expanding existing relationships, not winning big chunks of new business. But we quickly learned that design-by-committee doesn’t work and we can’t force it.

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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

Using our previous definitions, BI would be the process of identifying all the statistics and plays that led to your team winning. Predictive analytics : This method uses advanced statistical techniques coming from data mining and machine learning technologies to analyze current and historical data and generate accurate predictions.