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The 3 Essential Phases for an Impactful Content Creation Process

Similarweb

Once you establish this, your content team can focus on what matters: brainstorming, competitor research , content production, and hitting those KPIs. . Content brief. The content brief summarizes the above decisions as instructions for the content creation process. Once you have a brief, you can research other similar articles.

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How to Stay Creative With an SEO-Driven Content Strategy

Moz

Plus, brainstorming can be a bit of a selfish process. Including feedback from experts can also give you a competitive advantage in the SERPs. Ultimately, it's important to consider who you're interested in speaking with and how that expert's experience might align with your audience's interests, and brainstorm ideas from there.

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6 generative AI hazards IT leaders should avoid

CIO

Many businesses cite copyright as an area of concern (and the FTC appears to agree ); submitting a business plan that looks like it was copy pasted from your competition could be problematic. Treat it as a brainstorming discussion that stimulates new ideas rather than something that will produce the perfect idea for you fully baked.

IT 829
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Create a Strong Content Marketing Strategy

SpyFu

Providing readers with something they can learn from or can take back to their team to back up an idea is what’s going to set your brand apart from the competition. If you are pulling in keywords from other sources--including ideas from brainstorming--you can also upload them into the Bulk Upload tool to add data.

Marketing 104
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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

In the next five years, interdisciplinarity will be the difference between search teams with a competitive edge, and search teams that stagnate. Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. Reduce cannibalism and competition.

Win 71
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4 Unconventional Ways to Become a Better SEO

Moz

Hold a half-day all hands brainstorm meeting. Twice a year my team holds a half-day strategy brainstorm meeting. Each Analyst is given a Client/Issue Brief to fill out describing the issue in detail. How they out-thought Google and beat down the competition. What have you already looked into or tried? Day of the Meeting.