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How to Stay Creative With an SEO-Driven Content Strategy

Moz

Plus, brainstorming can be a bit of a selfish process. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry. Including feedback from experts can also give you a competitive advantage in the SERPs. Find the human connection.

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

In the next five years, interdisciplinarity will be the difference between search teams with a competitive edge, and search teams that stagnate. Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. Reduce cannibalism and competition.

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