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How to Stay Creative With an SEO-Driven Content Strategy

Moz

Plus, brainstorming can be a bit of a selfish process. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry. The process was extremely creative, iterative, and collaborative. Find the human connection.

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

Work together to brainstorm ideas on how to move forward. One simple change is adding keywords and questions to a new content brief prior to creating content. We’ve done workshops, hands-on training, and even short-term job swaps like having SEOs write e-commerce product detail pages. No process is precious.

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