Advantage Brainstorming Briefing Commerce 
Moz
MAY 10, 2020
Plus, brainstorming can be a bit of a selfish process. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry. Including feedback from experts can also give you a competitive advantage in the SERPs. Find the human connection.
Moz
MAY 18, 2020
Create competitive advantage. Competitive advantage happens when you put in the legwork that competitors can’t, don’t, or won’t. Work together to brainstorm ideas on how to move forward. One simple change is adding keywords and questions to a new content brief prior to creating content. No process is precious.
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