Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change. Keep reading.

Sales 243

Sales Finance Marketing Marketing 243

Zoominfo

JULY 24, 2019

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change. Ready to learn more?

Sales 172

Sales Finance Marketing Marketing 172

mention

MAY 31, 2023

Content marketing is an important tool in your business’ digital strategy. With the potential to attract and convert customers, content marketing is a worthwhile investment. In this article, we cover 7 content marketing mistakes to avoid. Table of Contents: What Is Content Marketing ? Content marketing should be valuable.

Marketing 335

Marketing Marketing Sales Business 335

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Marketing 130

Marketing Marketing Human Resources Education 130

CXL

OCTOBER 1, 2022

It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play. Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. Word-of-mouth interactions (e.g.,

Research 86

Research Copywrite Sales Education 86

mention

SEPTEMBER 15, 2021

Most businesses find lead generation challenging, including outdated marketing strategy, cold calling, inaccurate marketing data, not able to acquire enough leads, and hiring skilled individuals. Lead generation is the first act of your inbound marketing strategy. How many leads have you acquired last month?

Copywrite 338

Copywrite Entertainment Algorithm Information 338