Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. Who Handles B2B Lead Generation?

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

NOVEMBER 20, 2023

As a result, marketers can be immediately looped in to key insights and trends that can help inform their GTM strategy. Social Media Social media marketers are tasked with publishing content across multiple platforms, covering many topics — and squarely in the public eye.

Marketing 130

Marketing Marketing Gaming Innovation 130

E2M

MARCH 13, 2024

Similarly, you can identify topics and areas that are not covered but are crucial for the target audience. Your SEO proposal should provide an overview of GTM Audit, GA-4 Audit, and Google Search Console Audit. In short, you can discuss how relevant, engaging, and actionable the content is. The plan is designed to be dynamic.

Analysis 67

Analysis Win Benchmarking Profiling 67

Moz

FEBRUARY 20, 2019

The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. For context, this blog started off with content for the first two years before they launched their flagship product. Event tracking for opt-ins and adjusted bounce rate via MashMetrics GTM setup framework.

Analysis 55

Analysis Commerce Algorithm Entertainment 55

Zoominfo

AUGUST 30, 2023

Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase. When research on a particular topic is higher than usual, the account “spikes” on those topics.

Sales 147

Sales Advantage Advantage Research 147

bazaarvoice

APRIL 5, 2022

This includes developing a go-to-market (GTM) strategy, as well as synthesizing feedback from customers and a core team of cross-functional stakeholders, ranging from product, sales, customer success, and marketing. People in its audience who are interested in that topic click on the tutorial and land inside the product itself.

Marketing 52

Marketing Marketing Market Research Marketing Research 52

Zoominfo

MAY 21, 2021

GTM Plays Automated go-to-market plays that can rapidly scale your business. When research on a particular topic is higher than usual, the account spikes on those topics. Get real-time visibility into which customers are researching topics and solutions. Are you able to customize the topics you track?

Sales 130

Sales Research Sports Win 130