blog how-to-create-tofu-mofu-and-bofu-content 
SpyFu
JUNE 8, 2021
And that’s exactly what ToFu content does—it’s top of the funnel content designed to attract the most interested and engaged website visitors you can. But, like the ubiquitous bean curd that shares its name, ToFu content is hard to do well. The content marketing funnel via Shopify.
Zoominfo
MARCH 9, 2021
Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Who works on creating demand generation campaigns? Messaging, distribution, reach and optimization. These are just a few pillars that define demand generation. What is Demand Generation?
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Zoominfo
OCTOBER 13, 2021
Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included). Here, we specifically highlight how we use gifting for demand generation via email. How are gifts presented? How do you determine gift value? And nothing surprises or delights quite like a gift.
Zoominfo
OCTOBER 5, 2021
Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Who works on creating demand generation campaigns? Messaging, distribution, reach, and optimization. These are just a few pillars that define demand generation. What is Demand Generation?
SpyFu
FEBRUARY 26, 2021
Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). But for content creators, they represent a golden opportunity. Content gap analysis—the process of finding and filling these gaps—can help you find new readers and bring more value to your existing audience.
Moz
FEBRUARY 9, 2021
You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. Or how about this scenario? The solution in both of these scenarios is a content brief.
Similarweb
APRIL 20, 2021
In this guide, you’ll learn how to do both. Examples of this would include search engine optimization ( SEO ), paid marketing, social media marketing , and content marketing. . Examples of this would include search engine optimization ( SEO ), paid marketing, social media marketing , and content marketing. .
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