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Battlecards: a necessary sales resource

Primary Intelligence

One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition. The question is, how do you build a battlecard that works for sales?

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Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Crayon

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE has 10,000 employees and is HQ in Amsterdam.

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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE has 10,000 employees and is HQ in Amsterdam.

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Sales Battlecards: Best Practices That Will Help Your Sales Reps Win More Deals

Evalueserve

Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.

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How to present and share competitive intelligence research

Aqute Intelligence

To tell a story, you might turn your research into a few slides that give the key facts, as well as brief descriptions to contextualise your findings. They might prefer a neat summary that highlights the most important numbers from your research. Formats How will your audience use your research? Will they simply read the report?

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Creating a competitive intelligence battlecard to help a client win new business

Fuld

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

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How to do competitive intelligence research

Aqute Intelligence

Want to do your own competitive research? Your answers to these questions should give you some idea of the scope of your research. For most companies, this means creating a spreadsheet and starting your secondary research. Secondary and primary research At Aqute Intelligence, we use a two-stage approach to data gathering.