A CIO’s 10-part guide to personal branding
CIO
MARCH 17, 2023
The Thinkers360 2023 B2B Thought Leadership Outlook study , conducted in association with the British Computer Society (BCS), found that over 86% of thought leadership creators rate their content as adding over 25% to the brand premium they command in the marketplace, and over 48% stated it added over 75%. There’s a financial component, too.
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