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How Trend Analysis Works in Marketing

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Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

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Mom’s Spaghetti Shows Consumer Understanding in Action

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However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti restaurant in his hometown of Detroit at the end of September. Despite the pandemic, 90% of consumers say going out to a restaurant is enjoyable, and 45% like to eat out twice a week. The Mom’s Spaghetti Backstory.

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Cinco de Mayo Provides a Platform for Brand Offerings

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Consumer and market insights demonstrate why this is a winning business strategy. Through sentiment analysis , we can observe a pronounced inclination towards positive sentiments. The following two examples demonstrate that a company does not have to be a food giant to run an excellent promotion and win the hearts of consumers.

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Brands Innovating Ahead of Consumer Curve

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Consumer and market intelligence pulls back the curtain to reveal insight informing these major moves. Winning and losing first mover experiments. And if you think that’s crazy, LG would like you to hold their beer: Their new OLED TVs can be used as a restaurant partition to display food items, or video while customers wait.

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Shake Shack Channeling Consumers’ K-Pop Love

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And the fascination hasn’t gone unnoticed by brands using consumer and market intelligence to stay hip to emerging trends. Here, we’ll take a quick dip into what’s driving the Korean craze and how brands are drawing upon the inspiration to design winning influencer marketing strategy, with a focus on: Why the world loves Korea.

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How to Perform Market Research: A 7-Step Guide

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And without this contextual analysis, your market research is pretty worthless. This post will help ensure you understand how best-in-class market research looks, and that your tool offers it! Why Accurate Market Research Matters. Image Analysis Important to Brand Health. Image analysis answers this and more.

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What Facebook’s Renaming Means for Brands’ Consumer Intelligence Efforts

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And if you’re doing your social listening and market intelligence homework, then you shouldn’t be surprised here at all. The future is upon us, and brands need consumer intelligence to tell them how their customers respond to changing times. But that was obviously a taste of what’s to come.