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How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

A SWOT analysis can help assess a business unit, product, service, or whole company. Below, we go into detail about how you can create a SWOT analysis and use it efficiently in your business. What Is SWOT Analysis? Components of SWOT Analysis. Benefits of SWOT Analysis. These are called core competencies.

SWOT 130
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Your Data Won’t Speak Unless You Ask It The Right Data Analysis Questions

Datapine Blog

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks?

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Therefore, they have valuable knowledge about customers’ interests and motivations – information you can’t find anywhere else. Add your own analysis. Interview your sales team.

Sales 201
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Your 3-Step Guide to Creating a Successful Review Acquisition Strategy

Moz

Step #1: Assess their review profiles. You'll want to take an inventory of your competitor's review profiles. Have competitors claimed each/all of their profiles? What's the overall sentiment for each profile - positive, neutral or negative? Is their NAP data consistent across each of their profiles?

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The Ultimate Guide to Keyword Tools for Your Business

SpyFu

Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy), and test to see what worked. The knowledge of which phrases people use to seek out similar products helps you create a better keyword targeting strategy. Cons: Another paid tool.

Business 122
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4 Unconventional Ways to Become a Better SEO

Moz

Six months ago I was tasked to present one of our 200+ point site audits to a high profile client. Hold a half-day all hands brainstorm meeting. Twice a year my team holds a half-day strategy brainstorm meeting. The presentation was already created with over 100 slides of technical fixes and recommendations.

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How to Improve Google Rankings: 10 Tried and Tested Ways

SpyFu

It’s common knowledge that rankings in Google search results are influenced by a number of factors. You can use SpyFu’s Competitor Analysis feature for this. Since your link profile is a crucial ranking factor, there’s a good chance this will also improve Google rankings.