Remove Analysis Remove Brainstorming Remove Education Remove Win
article thumbnail

Competitive Intelligence Spotlight #33: Marcia Altgilbers, Competitive Intelligence & Price-to-Win Director of BAE Systems

ArchIntel

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. .

article thumbnail

Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Aligning sales and marketing leads to 38% higher sales win rates. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Add your own analysis. Companies with strong alignment achieve 24% faster three-year revenue growth.

Sales 201
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The four Es of AI: Keeping up with the trend that never sleeps

CIO

But whatever you do—if our advisory work and discussions with leading CIOs suggest anything—you’ll have to drive excellence in four related, though not necessarily sequential, streams of work: Educate, Explore, Experiment, Expand. To help educate your own workforce about AI, provide them materials on the topic.

article thumbnail

A Guide to Using a Keyword Matrix to Elevate Your Keyword Research

SpyFu

It would be nearly impossible for our running blog to win that fight just starting out. This is the time to be creative and brainstorm. Working from an existing list of keywords Let’s say you’ve already done some homework and brainstorming to collect a list of long-tail keywords that might be good potentials.

Matrix 71
article thumbnail

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

The majority of our growth typically comes from better serving and expanding existing relationships, not winning big chunks of new business. Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. Work together to brainstorm ideas on how to move forward.

Win 71
article thumbnail

Your 3-Step Guide to Creating a Successful Review Acquisition Strategy

Moz

Now we've arrived at the best part of our analysis. This is important because it helps you identify opportunities for quick wins and big gains. educated and discerning buyer, experienced and unsure, clear and confident, etc.) Brainstorm: You work with your law firm client to come up with a client "Bill of Rights."

article thumbnail

Create a Strong Content Marketing Strategy

SpyFu

You’ve already spent time educating them on how to think about the problem and the solution through MoFu content, so you can really focus on how exactly your tool can help. As these keywords already rank on the second page, you can easily take a look at the corresponding URLs in this report and optimize the content for a quick win.

Marketing 104