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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.

Analysis 167
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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. Knowing these details allows businesses to make informed decisions and develop effective strategies for long-term success. What is a Competitive Analysis Report?

Analysis 157
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The 10 Best Competitor Analysis Tools for 2024

SpyFu

The right software can make competitor analysis more informed, accurate, and efficient. Why Competitor Analysis Matters In today's fast-paced digital landscape, businesses can't afford to operate in a vacuum. But manually tracking their every move is time-consuming and inefficient.

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How to Use AlphaSense for ESG Benchmarking

Alpha Sense BI

However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking. Want to find out Airbus’s goals?

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The Why and How of Competitive Benchmarking

Similarweb

You’re confident you have a great offering because you’ve done your research. The crucial next step to success is an ongoing competitive benchmarking process – that is, the process of measuring and tracking long-term strategies and outcomes of other companies. What is competitive benchmarking? Competitive research is key. .

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Top 10 Questions to Ask in Competitive Analysis Projects (Deeper Dive)

Aqute Intelligence

When analyzing your competition, you’ve probably wondered, “what should be the main focus of this research?”, “what are the important questions to ask?” and “how can I incorporate this into my competitive analysis projects?”. So what questions make for a good competitor analysis project? Who are the competitor’s customers?

Analysis 130
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Huabao sniffs out the ultimate efficiency formula

CIO

Major finance and business information, along with sales and subcontracting documents, were processed manually and offline. Without visualized analytics, it was difficult to bridge the void between expectation and accurate analysis. Even as the Huabao Group expanded, its digitization effort lagged.

KPI 617