Keyword Bidding: What It Is and How to Win Google Auctions
Similarweb
NOVEMBER 29, 2021
It’s exciting for all, but especially for the winning bidder, who may have gotten a good deal on a very valuable item. It’s important to continually monitor and adjust your keyword bids to make sure you aren’t overpaying for underperforming keywords and to make sure you are winning auctions for your most valuable keywords.
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