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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I In my experience, the algorithms from reputable firms do what they say on the tin but what really matters is where you position in the workflow.” Ivell adds that generative AI could create unwelcome competitive dynamics. “As A Trojan horse?

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A Roadmap to Set SMART Digital Marketing Goals

mention

So, jotting down one-line goals will not cut it in such a competitive marketing landscape. This article will walk you through what the SMART method is, how you can map them to your marketing funnel, and eight critical SMART marketing goals you can leverage to up your marketing game. 8 SMART goals for digital marketing Conclusion.

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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Find your differentiator through competitive analysis. Leverage this in your ad copy: “Get shipped in under a minute with our easy checkout process.”.

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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

SEO caters to search engine algorithms. Use keyword research tools to find the terms with the highest search volume, competition, and what content ranks best. Copycats never win the long game. . When it comes to language, algorithms still can’t replace humans because language is a lot about associations and emotions.

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