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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Ivell adds that generative AI could create unwelcome competitive dynamics. “As

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Beginners Guide: What Is PPC Keyword Research and Why Is It Important?

Similarweb

Brainstorm ideas. The first step of your keyword research : brainstorm ideas. For a PPC strategy to succeed, you need to keep a close eye on the competition. You’ll need to optimize your strategy and constantly adjust your keywords to make sure you’re ahead of the game. . What’s next? . PPC competitor research .

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How to Determine Search Intent: A Step-by-Step Guide

SpyFu

In this case, the snippet announces a sale on games, reaffirming the buying intent behind this search. With websites for travel, general information, beauty products, and even gaming, it’s clear that there are multiple search intents here. Google is always tweaking its algorithm to anticipate searchers' intent better.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

CXL

Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game. Taking the time to understand where to focus your demand efforts will put you several steps ahead of the competition. Find patterns within their responses and pinpoint three to five themes to brainstorm content around.

Research 103
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Backlinks vs Referring Domains: What’s The Difference? (+ Tips To Build More)

SpyFu

So buckle up and get ready to revolutionize your link building game. By the end of this guide, you'll have a powerful action plan for maximizing your SEO potential and dominating your competition. Reference it as you analyze your current link profile, brainstorm link-worthy content ideas, and map out your outreach plan.

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Create a Strong Content Marketing Strategy

SpyFu

Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. Providing readers with something they can learn from or can take back to their team to back up an idea is what’s going to set your brand apart from the competition.

Marketing 104