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Keyword Bidding: What It Is and How to Win Google Auctions

Similarweb

For example, the coffee bean company might use “restaurant” as a negative keyword so searchers looking for a restaurant that serves coffee won’t see the ad selling coffee beans. With automated bid strategies, Google learns as it bids and uses the information it learns to improve its bidding for future auctions.

Win 52
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Social commerce: A guide for brands and retailers

bazaarvoice

For example, if you’re walking downtown in a city and see a busy restaurant, you’re likely to believe they serve great food. With this function, shoppers can hover over any of the products featured in a social post to learn more about them and click through to purchase. It wouldn’t be full otherwise, right?

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People Ask Their Most Pressing SEO Questions — Our Experts Answer

Moz

Competitor analysis is a great benchmarking tool and can give you great ideas for your own strategies, but remember, if your only strategy is emulation, the best you’ll ever be is the second-best version of your competitors! The fourth update of the Google Penguin algorithm was rolled into Google’s core algorithm in September of 2016.

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NetBase Quid® Year in Review! 

Netbasequid

This market-leading approach expands coverage based on learning from those geographical regions. . The dashboards are specific to Beauty and Skincare Categories, Food and Recipe Trends, QSR (quick-serve restaurants) Fast Food Brands, and Influencer Identification. . To improve your competitive analysis, there’s also for posts.

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Outranking Tough Competitors: My One-Year Study of a Google Local Finder

Moz

I chose a small SF Bay Area city where I’m not physically located (to remove the influence of proximity from the mix) and repeated the same query across time to see what we might learn from trying to explain the results at the end of the test period. I did my searches manually and tracked them in a spreadsheet. Image credit: Megan Hemphill.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

Datapine Blog

Best for : Software engineers looking to learn the fundamentals of designing data-intensive applications, the pros, and cons of the different technologies available, as well as key concepts needed to succeed in the process. 2) Designing Data-Intensive Applications by Martin Kleppman. 5) Data Analytics Made Accessible, by Dr. Anil Maheshwari.