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The Importance of Social Media Engagement in 2023

Netbasequid

Engagements are prioritized on social media channels, meaning the algorithm sees them as more meaningful to social media users, and as such, these posts show up in your feed more frequently. Consider the Algorithms Many platforms use different metrics to determine social media engagement. How does this work? Timing is one factor.

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Social commerce: A guide for brands and retailers

bazaarvoice

For example, if you’re walking downtown in a city and see a busy restaurant, you’re likely to believe they serve great food. Influencer Marketing Hub found that 67% of those respondents that budget for influencer marketing intend to increase their influencer marketing budget over 2023 in its benchmark report.

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Keyword Bidding: What It Is and How to Win Google Auctions

Similarweb

For example, the coffee bean company might use “restaurant” as a negative keyword so searchers looking for a restaurant that serves coffee won’t see the ad selling coffee beans. Your account performance history on the search engine: search engine algorithms evaluate your history, which impacts your future performance.

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People Ask Their Most Pressing SEO Questions — Our Experts Answer

Moz

Competitor analysis is a great benchmarking tool and can give you great ideas for your own strategies, but remember, if your only strategy is emulation, the best you’ll ever be is the second-best version of your competitors! The fourth update of the Google Penguin algorithm was rolled into Google’s core algorithm in September of 2016.

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NetBase Quid® Year in Review! 

Netbasequid

The dashboards are specific to Beauty and Skincare Categories, Food and Recipe Trends, QSR (quick-serve restaurants) Fast Food Brands, and Influencer Identification. . And Rival IQ is the place to be for benchmarking activity on either channel. To improve your competitive analysis, there’s also for posts.

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Outranking Tough Competitors: My One-Year Study of a Google Local Finder

Moz

I wasn’t expecting the pandemic to happen when I began this study, but my takeaway at the end of the test period was that this set of restaurants had done an amazing job adapting. Though a few restaurants lost their spot “above the tideline” of the top 10, most remained operational and visible, and some even made small gains.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

Datapine Blog

Awarded the “best specialist business book” at the 2022 Business Book Awards, this publication guides readers in discovering how companies are harnessing the power of XR in areas such as retail, restaurants, manufacturing, and overall customer experience. It is not a manual, so a data scientist looking for instructions would be disappointed.