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Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success

Netbasequid

Both consumer intelligence and market intelligence offer a definite edge. And before we get going, here are a couple of stats we uncovered underlining the importance of streamlining your consumer and market intelligence : The use of AI to inform marketing strategy has taken to the skies in the last few years.

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How to Conduct A Thematic Analysis

Netbasequid

As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here are a few relevant statistics we found that show the value of smart data analytics: Global revenue in the market research industry grew from $33 billion in 2008 to $73 billion in 2019. Let’s see why!

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. He spent six months at AimLock as global director of business development, sales and marketing before joining Ball, according to Missal’s profile posted on LinkedIn. percent less than in 2018.

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Summer Trends to Watch as Consumers Return to Travel

Netbasequid

Social media listening offers a goldmine of market intelligence for brands to understand the reemerging travel industry. airlines transported 61% fewer passengers in November 2020 compared to November 2019. Brands using social listening to take the global travel temperature have already seen the shift in sentiment happening.

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Social Media Listening: A Must-Have Tool for Brands

Netbasequid

Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. Finding New Markets. How does social media listening work?

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What Is Competitive Intelligence & How Is Your Competition Using It?

Netbasequid

There’s never been a better use case for this social media analytics and market intelligence combo. When it comes to identifying these new opportunities, you need powerful competitor auditing capabilities and top-notch market intelligence. And this is where competitive intelligence tools come in.

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The Best Social Media Monitoring Guide for Brands

Netbasequid

Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and market intelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Analytics shouldn’t feel mysterious and confusing – and it won’t be after reading this post!

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