Remove Advantage Remove Marketing Research Remove Startups Remove Win
article thumbnail

Ep. 575 – How Customer-Obsessed Companies are Winning, with Marbue Brown, Founder of the Customer Obsession Advantage

Happy Market

Our guest today is Marbue Brown, founder of “The Customer Obsession Advantage” and author of the “Blueprint for Customer Obsession.”. This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. You are listening to the Happy Market Research Podcast.

article thumbnail

Is Big Data Creating A Competitive Edge For Small Businesses?

Smart Data Collective

Vince Campisi, CIO of GE Software, Ash Gupta, an executive with American Express, and many other companies use big data to get a competitive advantage. Here are the most important ingredients for creating a successful startup that lasts. Product Market Fit – 50%. Marketing & Sales – 10%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it. Look for patterns in the topics they discuss.

article thumbnail

How to Use Product Intelligence to Win Customers

Data Hut

In this product-led era, companies with the best product experience win. To sustain a competitive advantage, today’s companies need to develop a thorough understanding of every product and its lifecycle in their portfolio. . Also Read: 25 Free Tools For Startups to Help Through COVID-19. Product Research.

Win 84
article thumbnail

What is Search Intelligence? – The Complete Guide

GrowbyData

Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.

article thumbnail

Competitor Benchmarking: What It Is & How It Works

Netbasequid

61% of brands say they’ve seen positive impacts to their revenue by implementing competitive benchmarking strategies into their market research. The competitive benchmarks reveal market trends and other information that you can take advantage of in the competitive arena. And all of this can be used to your advantage.

article thumbnail

Competitive Comparison: What It Is, Why You Need It, & How to Do It

Netbasequid

To that end, here are some statistics that highlight the importance of having competitive intelligence to not only beat out the competition, but win fans: 69% of Americans either changed brands entirely or branched out to new brands post COVID. Locating a key opinion leader can be just as advantageous as a new product or event.