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What is Multimodal Research? Market Research Examples and Strategies

Netbasequid

By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. And multimodal research solves common challenges in market research including cost, uncooperative participation, and even the outlier effect.

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Slow Start to Venture Capital Funding in 2024

Alpha Sense BI

The venture capital landscape continues to test the discipline and diligence of investors and startups alike. With IPO activity also at its lowest level since 2016, there is a backlog of startups waiting for late-stage funding and investors waiting for liquidity events, further crowding the VC fundraising scene.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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Expert Insights: How Voice of the Customer Enabled Market Analysis on the Emergence of CoreWeave

Alpha Sense BI

Gaining quality insights from customer perspectives and industry experts can be a critical resource for businesses to outperform the competition and enhance their technology market research. The COO cites CoreWeave’s partnership with NVIDIA as a strategic advantage because it enables CoreWeave to access cutting-edge GPUs.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition. It’s supported by advanced AI features for added scope, speed, and accuracy—all in one centralized platform.

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How to Create a Competitive Analysis Template in 2023

Netbasequid

And with this competitive analysis template, the process is less time-consuming, and you may find ways to make it less expensive and more effective through advanced AI-based market research technology. Conducting the process can reveal hidden gaps in the market, inspire innovative products, and improve the brand’s marketing strategy.

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