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8 Free Market Research Tools & Resources for 2021

Crayon

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. With that being said, those with large budgets do enjoy certain advantages. When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease.

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Market Intelligence Data: The Definitive Guide

Zoominfo

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

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How to Utilize Secondary Market Research

Netbasequid

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?

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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective market intelligence (MI)—from strategy and business development, to IR, all the way to consulting. With the speed and scale of this innovation, it’s difficult to understand how best to incorporate and leverage AI in your research.

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Join Us at AlphaSense Advantage Summit 2023

Alpha Sense BI

In a rapidly evolving landscape of market research, staying ahead of the curve is no longer a luxury but a necessity. In fact, AI is revolutionizing how professionals are conducting market research , reshaping the way companies gather insights and make informed decisions, and more importantly, providing them a competitive edge.

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ROI of GenAI in Market Intelligence

Alpha Sense BI

And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketing intelligence, is left unanswered. Why, exactly?

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Traditional Market Research vs. Modern Strategies

Netbasequid

Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Market research is a dynamic field. We’ll share some insight about traditional market research vs modern strategies below! The Evolution of Market Research.