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How to Create a SWOT Analysis to Update Your Organization’s Strategy

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SWOT (Strengths, Weaknesses, Opportunities, Threats) is a method used to evaluate a company and its environment. A SWOT analysis can help assess a business unit, product, service, or whole company. Below, we go into detail about how you can create a SWOT analysis and use it efficiently in your business. What Is SWOT Analysis?

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Startup Business Plan Guidelines for a Successful Launch

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Table of Contents: Why you need a business plan Key sections to include in your business plan Tips for a great business plan Create a successful business plan for a competitive advantage. Better planning could have mitigated many of the issues — pricing and cost issues, product mistiming, lack of market need, and poor capital management.

Startups 271
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Competitive Portfolio Positioning in Asset Management: The Power of Generative AI

Alpha Sense BI

Across the investment industry, asset managers have felt the effects of lingering economic uncertainty. Over the last couple of years, macroeconomic factors—such as record high inflation, persistent interest rate hikes, market volatility, and geopolitical tensions—have created a difficult environment for both asset managers and investors.

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Competitor Analysis Framework: How-To and Best Practices

Alpha Sense BI

Whether you’re looking to refine your market strategy, innovate more effectively, or enhance your competitive advantage, mastering competitor analysis is your key to sustained success and growth. This framework not only provides valuable insights for informed decision-making but also uncovers hidden opportunities and potential threats.

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Picking a Digital Marketing Niche for Your Agency

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You’ll have to constantly battle with the more established agencies and industry juggernauts that have a deep-pocketed advantage over you. It’ll take a bit of soul-searching and careful deliberation on your end to pick a niche that’s both desirable and manageable for you. Who was the client?

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How to Build a Sales Territory Plan with a Buyer-Centric Approach

Zoominfo

Are you taking full advantage of sales territory mapping , or are there other untapped regions or verticals that should be getting more attention? Your product marketing and management teams are excellent partners for identifying the needs of different buyers. Why is Sales Territory Planning Important?

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Enterprise Search Use Cases

Alpha Sense BI

In today’s world of information overload, enterprise search helps organizations discover, organize, and manage their own knowledge. Below, we will cover the top use cases for enterprise search, from knowledge management to customer support and supply chain management, as well as some of its advantages and limitations.