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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. But overall, we see this as a huge opportunity. We’re testing ChatGPT at an individual level,” he says.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective.

Insiders

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10 Ways to Get More Useful Feedback from Customers

mention

Research by Power Reviews revealed that only 40% of online product pages have reviews, but they attract 88% of all web traffic. Take advantage of that by engaging whenever someone mentions your brand on social media, and amplifying their posts on your own channels. This way you’ll encourage customers to post more feedback , more often.

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19 Harmful Influencer Marketing Mistakes to Avoid

mention

The following video covers eight game changing social media engagement hacks that will help you grow your brand. If your products are relatively expensive, potential customers generally spend some time doing research before purchasing. Influencers are asking for more creative control; 83% regard it as their first priority.

Marketing 212
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4 Ways AI Can Improve Your Marketing Strategy

Smart Data Collective

Strategy is no longer something dreamed up by humans in a brainstorming room on a Tuesday afternoon. AI is getting into the game when it comes to ideation and implementation. AI programs can help address this issue by refining keyword research and discovering target market insights.

Marketing 261
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Competitive Advantage in a Commoditized Industry

Moz

In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. Barriers to competitive advantage.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

CXL

Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game. Here’s what we know now: B2B buyers have done up to 70% of their research before they even get to sales; Buyers prefer not to talk to the sales team ; Buyers need to be enabled with information before making a purchase decision.

Research 103