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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user. A Trojan horse?

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19 Harmful Influencer Marketing Mistakes to Avoid

mention

What is influencer marketing? In a nutshell, influencer marketing means that a brand or company works with an online influencer to help promote its products or services. Let this article serve as a guide to the harmful influencer marketing mistakes you want to avoid at all costs. Why is this relevant? Did You Know?

Marketing 212
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Content Optimization 101: How to Rank Higher in Search

Similarweb

Keyword research is the first step in SEO copywriting and content creation in general. It’s an essential part of any successful content marketing and SEO strategy. Next, brainstorm. This is an easy trap for marketers to fall into. The more effective content will be search-friendly for Google and for people. .

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

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5 methods to adopt responsible generative AI practice at work

CIO

Start taking advantage of the opportunities to use LLMs to summarize and analyze documents, or generate text to explain concepts in more constrained scenarios where that information gets reviewed internally by people with expertise, rather than getting shown directly to your customers or other end users.

Copywrite 608
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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Increased demand brings challengers looking to benefit from the developing market. Image source.