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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Generative AI is a key part of our business strategy, facilitating growth with AI-enabled processes already live in production,” he says. We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. A Trojan horse?

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5 methods to adopt responsible generative AI practice at work

CIO

Uplevel low code and no code business users Although business users don’t have the expertise to evaluate the code produced by an AI assistant, low code and no code environments are highly constrained, and the places where they integrate generative AI tools are far less likely to be problematic.

Copywrite 685
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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Three years later, they were a $5 million business. As Harvard Business School professor, Theodore Levitt , notes: “Instead of seeking ways of getting consumers to try the product, the originator now faces the more compelling problem of getting them to prefer [their] brand.”. It also gives you a competitive advantage.

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Content Optimization 101: How to Rank Higher in Search

Similarweb

Keyword research is the first step in SEO copywriting and content creation in general. Think about what wording or phrasing they would search for and how that relates to your business. Next, brainstorm. A powerful meta description can bump up your click-through-rate, so take advantage of this opportunity.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?