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Market Expansion: Three Approaches for Companies Looking to Grow

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Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. Meanwhile, Vocera — which develops secure communications devices for healthcare professionals — bought EASE in August 2020 as a way into the patient-facing market.

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Market Expansion: Three Approaches for Companies Looking to Grow

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Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. Meanwhile, Vocera — which develops secure communications devices for healthcare professionals — bought EASE in August 2020 as a way into the patient-facing market. We think that will be a byproduct.”

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How to Build a B2B Sales Team Structure

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Sales leaders are — and should be — slaves to the (quota) scoreboard. Sales is no longer an individual sport. As we’ll dive into later, sales teams are built differently in the digital age. This buyer’s journey is defined by the sales funnel we all know and love. Sales Enablement: .

Sales 200
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How to Build a B2B Sales Team Structure

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Poor clarity for expectations and goals Sales leaders are — and should be — slaves to the (quota) scoreboard. Sales is no longer an individual sport. As we’ll dive into later, sales teams are built differently in the digital age. This buyer’s journey is defined by the sales funnel we all know and love.

Sales 100