Market Expansion: Three Approaches for Companies Looking to Grow
Zoominfo
DECEMBER 21, 2020
Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. Meanwhile, Vocera — which develops secure communications devices for healthcare professionals — bought EASE in August 2020 as a way into the patient-facing market.
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