ArchIntel

MARCH 3, 2021

Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. With little distinction between offerings, the key to getting noticed by customers is making one’s product stand out from the pack.

Competitive Intelligence 197

Competitive Intelligence Competitive Battlecard Intelligence 197

Primary Intelligence

JANUARY 23, 2023

While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Kompyte

APRIL 25, 2023

As more and more brands and products scramble for attention, sales leaders and product marketing managers are eager to equip their teams with the right tools to gain any possible advantage. One of those must-have sales enablement tools is the sales Battlecard.

Battlecard 78

Battlecard Sales Sales Enablement Advantage 78

Primary Intelligence

OCTOBER 10, 2019

If you don’t know what works in selling to your buyers, you can end up passing along a lot of collateral that does nothing but confuse the buyer, obfuscate the true benefits of your product, or downright mislead on how you can solve the buyer’s problem. After that, identify specific product features that mean the most to each buyer type.

Sales Enablement 104

Sales Enablement Battlecard Sales Loss 104

Alpha Sense BI

APRIL 26, 2024

AlphaSense AlphaSense is an all-in-one, AI-powered, industry-leading market intelligence platform for corporate and financial professionals looking to increase research productivity, quality, and scale. It is consistently ranked as an industry leader by TrustRadius and G2 and was also recognized by Forbes as a Top 50 AI Company in 2023.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

Primary Intelligence

OCTOBER 10, 2019

If you don’t know what works in selling to your buyers, you can end up passing along a lot of collateral that does nothing but confuse the buyer, obfuscate the true benefits of your product, or downright mislead on how you can solve the buyer’s problem. After that, identify specific product features that mean the most to each buyer type.

Sales Enablement 80

Sales Enablement Battlecard Sales Loss 80

Fuld

MAY 3, 2021

With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win. Arming your sales, product and marketing teams with the most current and relevant content is a must.

Win 111

Win Battlecard Sales Sales Enablement 111

ArchIntel

JANUARY 26, 2021

He or she will focus on competitive differentiation efforts, ensuring that Zscaler stands out from other market players in terms of product messaging, web content, campaigns and corporate marketing content. The mid-senior level role also comes with competitive positioning and messaging functions.

Competitive Intelligence 104

Competitive Intelligence Competitive Battlecard Intelligence 104

Aqute Intelligence

JANUARY 9, 2020

Battlecards Battlecards turn your research into one-page guides to your key competitors. Battlecards are easy to share, easy to read and highly portable – perfect for salespeople on the go. These considerations might dictate whether you deliver competitive intelligence in a spreadsheet, a PDF or a Word document.

Competitive Intelligence 130

Competitive Intelligence Research Competitive Battlecard 130

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy. high-ROI battlecard program ?that

Battlecard 52

Battlecard SCIP Win Sales Enablement 52

SCIP

JUNE 1, 2021

Sales Battlecard Training Workshop Develop a winning battlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. competitive intelligence can elevate your product marketing strategy. Runs June 15, 16, 22 & 23.

SCIP 52

SCIP Battlecard Competitive Intelligence Win 52

Primary Intelligence

JANUARY 19, 2022

Most often, buyers described missteps in the sales process as reason for lost business – even ahead of product or price of the solution. Product Knowledge. Often, sales reps do not have the technical or product knowledge to confidently speak against competitive claims during sales calls. Knowledge of Industry. Building Trust.

Sales 160

Sales Battlecard Win Loss 160

ArchIntel

FEBRUARY 10, 2021

These details, however, could prove handy for filling competitive battlecards. But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program. The trend analysis approach also applies to job postings.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Alpha Sense BI

JULY 14, 2023

Klue enables product marketers and other users to plan, collect, analyze and distribute competitive intelligence information across organizational departments. Klue features an automated web crawler that keeps users updated on competitors’ product offerings, launches, pricing changes, and marketing strategies.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

SCIP

MAY 25, 2021

Over 1,000 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 JUNE - Sales Battlecards Training. Build battlecards sales will actually use (Sales needs & workflows, industry tiering, customer persona analysis). LEARN MORE.

Battlecard 40

Battlecard SCIP Competitive Intelligence Sales Enablement 40

Aqute Intelligence

OCTOBER 9, 2019

Would they prefer battlecards, or a spreadsheet? Does your product development team need different information? Would they prefer battlecards, or a spreadsheet? Does your product development team need different information? As with any design project, the key is understanding your audience.

Competitive Intelligence 113

Competitive Intelligence Research Competitive Intelligence 113

Wink Intel

FEBRUARY 6, 2024

In order to meet and exceed their expectations, we must have the best people providing the best thinking, products and services. At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

SCIP

MAY 24, 2021

JUNE 14 - Join SCIP and our friends at the Product Marketing Alliance June 14-18 at their Product Marketing Festival. JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. JUNE 10 - Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market.

SCIP 52

SCIP Battlecard Intelligence Intelligence 52

SCIP

JUNE 14, 2021

high-ROI battlecard program ?that Product Marketing Festival ?on on what Product Marketing needs to know about CI. Upcoming events. LAST CHANCE - JUNE 15 - Learn how to build a? that sales loves (multi-day), taught by CompeteIQ, Slack, and Palm.

SCIP 52

SCIP Battlecard Competitive Intelligence Intelligence 52

Evalueserve

JULY 14, 2021

Sales teams can use CI to understand how a prospect may be using a competitor’s product. It can reveal what pain points the prospect is facing with the competitor’s product and help your sales reps close a deal with the prospect by identifying how your product or services could resolve those pain points. Product Teams.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Primary Intelligence

APRIL 13, 2020

You can always double-click on criteria to understand the details behind the scores, and the behaviors or product features that led to the gap or advantage. This sales team this team is doing a great job in demonstrating how easy the product is to use. This is a high-level view.

Win 106

Win Loss Battlecard Advantage 106

Academyci

OCTOBER 26, 2022

As part of Portfolio Product Marketing, this team plays a critical role in shaping …go-to-market motions and product planning. Fantastic, sounds right up my alley of what CI should do (among other roles not confined to product marketing). Make recommendations on sales tactics and product planning to enable… to win in the market.

Competitive Intelligence 40

Competitive Intelligence Sports Battlecard Primary Research 40

Primary Intelligence

APRIL 13, 2020

You can always double-click on criteria to understand the details behind the scores, and the behaviors or product features that led to the gap or advantage. This sales team this team is doing a great job in demonstrating how easy the product is to use. This is a high-level view.

Win 104

Win Loss Battlecard Advantage 104

Netbasequid

JANUARY 27, 2022

It enforces higher standards of commodities, lower costs of production, and better service delivery – what an economist would interpret as efficient use of resources. CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. What is Competitive Intel?

Competitive 97

Competitive SCIP Airline Industrial Espionage 97

Netbasequid

SEPTEMBER 28, 2022

Consumers use these platforms to talk about brands and their products. Additionally, keeping track of their movements will help you better understand their audience by observing how their consumers react to messaging, product innovations, etc. Product innovation. All of this can be integrated with NetBase Quid products!

Marketing 102

Marketing Marketing Benchmarking Analysis 102

Netbasequid

OCTOBER 17, 2022

Competitor analysis through battlecards, consumer feedback, and campaign tracking. Awario Leads helps brands generate leads and make sales on social media by collecting posts asking for product recommendations. Customized reporting with comprehensive, branded, and exportable reports. Negative keywords to avoid irrelevant alerts.

Benchmarking 105

Benchmarking Analysis Battlecard Competitive Intelligence 105

Netbasequid

NOVEMBER 23, 2022

They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. Brands can use its Awario Leads feature to generate leads and complete sales on social media by automatically identifying posts looking for product recommendations.

Benchmarking 98

Benchmarking Analysis Competitor Analysis Battlecard 98