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How to Conduct Tech Market Research

Alpha Sense BI

The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, market research is imperative.

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Introducing Smart Summaries for Companies

Alpha Sense BI

Powered by our generative AI (genAI) technology, you can think of it as your personal table of contents. This tool is instrumental in widening users’ ability to research outlier companies, covering secondary players, or expediting the process of getting up to speed on a new name.

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Startup Business Plan Guidelines for a Successful Launch

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You will need to conduct extensive market research on your proposed industry to build this section. Conducting a SWOT and PESTEL analysis can help with this. A SWOT analysis looks at an organization’s Strengths, Weaknesses, Opportunities, and Threats. Here’s what a PESTEL analysis includes: Source: YourTarget.

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Debunking 5 Popular Expert Network Myths

Alpha Sense BI

Newer generation operating models provide actionable expert perspectives that empower informed decision-making while also maximizing your time through technological-driven efficiencies, like artificial intelligence (AI) and generative AI (genAI).

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How Investment Teams can Leverage GenAI

Alpha Sense BI

Perhaps the most prized use case of genAI is the ability to pair in-house research with the power of AI-layered technology to unlock insights and intelligence in real time and best capitalize on proprietary knowledge. A foundational first step in this process is identifying a viable technology solution.

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How to Master a Market Landscape Analysis in Three Steps

Alpha Sense BI

From the Search Summaries module, powered by our Smart Summaries generative AI technology , I can immediately learn about Libre’s role in Abbott’s overall strategy. Conduct a Competitor SWOT Analysis Formalizing a SWOT analysis for key players in a market can bring clarity and identify opportunities for market penetration.

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What Is Market Entry Research and Why Is It Important?

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Another top reason why businesses conduct market entry research is to achieve efficiency in production and distribution of their products and services. This may be driven by new partnerships, technology breakthroughs, or favorable regulations, among other factors. Now KFC has stepped in to fill the gap.