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5 Competitive Intelligence Templates to Use in AlphaSense’s Notebook

Alpha Sense BI

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Follow-Up Actions: How this impacts your teams and what they can work off of for future activities Access this template here 2.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Giving everything away for free may build brand equity, lead-gen advocates argue, but doing so deprives a sales team of qualified leads that can drive revenue. Sales enablement Includes playbooks, ROI tools, and battle cards 4. Nothing gets people riled up like a good old-school rivalry. But while the lead-gen-vs.-demand-gen

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool. Best For: Crayon is particularly effective for mid-sized enterprises focused on revenue team enablement, and who are looking to track a small number of competitors.

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Asset Management Trends and Outlook for 2024

Alpha Sense BI

It has transformed how teams operate cross-functionally, enhancing automation capabilities across research due diligence, reporting, back-office operations, sales enablement functions, and even through product offerings such as robo (automated) investment advisers.