article thumbnail

5 Competitive Intelligence Templates to Use in AlphaSense’s Notebook

Alpha Sense BI

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. What performance signals did they point to?

article thumbnail

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Giving everything away for free may build brand equity, lead-gen advocates argue, but doing so deprives a sales team of qualified leads that can drive revenue. Sales enablement Includes playbooks, ROI tools, and battle cards 4. Nothing gets people riled up like a good old-school rivalry. But while the lead-gen-vs.-demand-gen

Startups 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating a competitive intelligence battlecard to help a client win new business

Fuld

Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. For a sample copy of this battlecard, please contact: Christian Schena.

article thumbnail

12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Best For: Klue is best suited for mid-sized to large organizations that need a robust solution for gathering and analyzing competitive intelligence across various departments, including sales, marketing, and product management.

article thumbnail

Asset Management Trends and Outlook for 2024

Alpha Sense BI

It has transformed how teams operate cross-functionally, enhancing automation capabilities across research due diligence, reporting, back-office operations, sales enablement functions, and even through product offerings such as robo (automated) investment advisers.