Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
Giving everything away for free may build brand equity, lead-gen advocates argue, but doing so deprives a sales team of qualified leads that can drive revenue. Sales enablement Includes playbooks, ROI tools, and battle cards 4. But things may shift once you’ve reached an established market.
Let's personalize your content