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How to Perform Market Research: A 7-Step Guide

Netbasequid

Whether you’re a seasoned market analyst or just getting your feet wet in the world of market research, there are seven steps everyone follows. and your brand is missing out on the nuanced (and always surprising) global conversation. And without this contextual analysis, your market research is pretty worthless.

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

He spent six months at AimLock as global director of business development, sales and marketing before joining Ball, according to Missal’s profile posted on LinkedIn. Before becoming Parker Aerospace’s business intelligence and analytics head, Drea served as director of global services and business services. government.

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Navigating Nuance with National and International Audiences

Netbasequid

Understanding your target audience is a crucial aspect of market research and marketing. Your audience often expands beyond local boundaries to various global regions. By skillfully segmenting them by location and grasping their unique differences, you can significantly enhance the effectiveness of your marketing efforts.

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Shake Shack Channeling Consumers’ K-Pop Love

Netbasequid

And the fascination hasn’t gone unnoticed by brands using consumer and market intelligence to stay hip to emerging trends. Here, we’ll take a quick dip into what’s driving the Korean craze and how brands are drawing upon the inspiration to design winning influencer marketing strategy, with a focus on: Why the world loves Korea.

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Ep. 568 – How to Measure Consumer Emotions Using Passion Points with George Carey, Founder and CEO of The Family Room 

Happy Market

Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. Fifteen years ago, The Family Room launched a global longitudinal tracking with a proprietary framework called Passion Points. You’re listening to the Happy Market Research Podcast.

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Human Capital Management in an Economic Downturn

Alpha Sense BI

More promising, Generative AI, a branch of artificial intelligence, can analyze vast amounts of data, identify patterns and trends that human researchers would struggle to accomplish manually, and accurately summarize them. It has the potential to transform the market intelligence industry. Healthcare : The U.S.

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How Trend Analysis Works in Marketing

Netbasequid

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.