Crayon

SEPTEMBER 3, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Elvis Lieban of Gong.

Marketing 601

Marketing Marketing 601

SpyFu

SEPTEMBER 3, 2021

Or, "Search Autocomplete Boosts Sales by 24%, and I Can Prove it." Here’s the TL;DR: Adding or improving typeahead (auto complete) on a search box will increase the average search length by 1.6 words (from 1.7 to 3.3). Longer, more specific searches lead to higher engagement and higher conversion rates. Specifically, every word added to a search drives a 15% increase in conversion rate.

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Sales Research Knowledge Analysis 64

Moz

SEPTEMBER 3, 2021

Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.

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BI Data Intel

SEPTEMBER 3, 2021

Implementing an eProcurement solution within your organisation offers a range of benefits, including helping to save money. eProcurement (or electronic procurement) is the purchase and sale of supplies, equipment, works, etc., through a web interface or similar networked system. Speedy and efficient procurement practices occur through centralised and automated interactions between your business and value chain partners.

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Business Value Chain Briefing Finance 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Happy Market

SEPTEMBER 3, 2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Howard Fienberg, Senior VP of Advocacy at Insights Association. More about SampleCon 2021: [link]. Find Howard Online: LinkedIn: [link].

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Market Research Marketing Research Research Information 52

Intriccately

SEPTEMBER 3, 2021

At Intricately, our data experts deeply understand applications, application traffic, and the infrastructure they run on – giving us the ability to predict a buyer's budget with a very high degree of confidence. We call this spend potential , or the propensity a buyer has to spend their budget on your product or service.

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Dataversity

SEPTEMBER 3, 2021

Click to learn more about author Matt Yonkovit. Ever since the start of information technology and the first computers were invented, there has been vendor lock-in. From the very first mainframes through to modern cloud and data companies, the guidance has been to avoid lock-in where you can. It’s also the reason open-source software was […]. The post Balancing Vendor Lock-In and Business Advantage – Getting the Right Combination appeared first on DATAVERSITY.

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Advantage Advantage Business Technology 52

Happy Market

SEPTEMBER 3, 2021

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Don Golden, CEO of Precision Sample. More about SampleCon 2021: [link]. Find Don Online: LinkedIn: [link]. Email: don@precisionsample.com Website: [link].

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Research Learning Business IT 40

Dataversity

SEPTEMBER 3, 2021

Click to learn more about author Lenin Gali. The modern business era is being fueled by the digital transformation, inspiring consumers to embrace online experiences that are engaging and highly convenient. This has forced businesses to respond quickly or lose ground to competitors that have already made huge strides digitally. I joined my company four years […].

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Learning Business IT Business Intelligence 52

Fuld

SEPTEMBER 3, 2021

Over 80% of the country’s energy infrastructure is owned by the private sector. Here’s a condensed look at the energy industry and intelligence to put you ahead. 1. A Crossroads For Combustion vs. Electric Technology. The energy industry is finally waking up to reality. Sooner or later, the global economy needs to transition from fossil fuels to more sustainable and lower-carbon energy sources.

Marketing 52

Marketing Marketing Technology Technology 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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