Thu.May 20, 2021

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How Data Analytics Improves Customer Journeys Behind the Scenes

Smart Data Collective

Big data has been highly important to modern organizations. Companies have started using data analytics to better reach their customers and improve their conversions. Online companies in particular have become highly dependent on big data to grow their customer bases. Before data analytics was widely used, nearly every decision a business manager would make was essentially the result of guesswork.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

Marketing 264
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What to Consider When Choosing a Masters in Business Analytics

Smart Data Collective

Making a decision about your further education and career should not be done lightly. Often, it is a large investment, and you will need to dedicate a lot of time and energy to learning new skills or developing existing ones. When completing a business analytics masters online, you will be taking a flexible course that works for you, letting you customize the degree to suit the industry you work in and allowing you to continue working alongside your studies.

Business 260
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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

Marketing 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Role of Cookies in Analytics and Privacy Issues they Raise

Smart Data Collective

There are a lot of issues in big data that warrant discussion. It is important to be aware of the different online data analytics metrics and tools used to track people online, since they shape the direction of big data technology. It is interesting how one word – cookies can mean different things. In the modern world of IT technology, you will think first regarding cookies, not as homemade fresh sweet things made by granny; you will imagine something that helps you not insert everyday passwords

Commerce 214
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A Definition of Media Intelligence & How It’s Used

Netbasequid

Media intelligence isn’t new, but there are still those who seem a little baffled by what it is. We are going to demystify this excellent tool for increasing your brand’s health and bottom dollar by explaining what this magical and elusive ingredient is. And we’ll be giving you examples that you can apply to your own business. We’ll also be offering some real-life use cases in which media intelligence won the day.

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7 Best Practices That Support How to Use Facebook for Business

Weidert Group

As a B2B manufacturer, it’s all too common to define your market presence by brick-and-mortar assets. Your facilities represent your company in some of the same ways your products or services do, which has some inherent value. However, such a limited view doesn’t allow room to acknowledge the human side of your business — and “humanness” carries its own influence when leveraged properly.

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Scraping mobile app API

Thinknum

This article is written by Lukas Prokein , frontend engineer at Thinknum. We started crawling the web in 2014, and to-date have aggregated alternative data on 500,000 companies worldwide. Our users (300+ investment firms, hedge funds, internet companies and more) access these datasets via UI and an API. If you’re interested in data engineering work check out Thinknum’s career page for our open positions (remote and based in NYC).

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The Second Pillar of Trusted AI: Operations

Dataversity

There are three pillars of trusted AI: performance, operations, and ethics. Performance includes Data Quality, model accuracy, and speed. In this article, we will look at our second pillar of trust, operations. The post The Second Pillar of Trusted AI: Operations appeared first on DATAVERSITY.

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Building a Data-Driven Culture: The People Aspect

Domo

CIOs recognize the transformative power of data. A recent IDG survey found that IT leaders’ top objectives behind their enterprise data strategy include improving: Customer experiences and relationships The quality of decision-making Security, while minimizing risks Employee productivity and morale. Achieving these goals requires a top-down data-driven culture, where everyone within the organization has access to data and can use it as a strategic asset.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.