How Data Analytics Improves Customer Journeys Behind the Scenes
Smart Data Collective
MAY 20, 2021
Big data has been highly important to modern organizations. Companies have started using data analytics to better reach their customers and improve their conversions. Online companies in particular have become highly dependent on big data to grow their customer bases. Before data analytics was widely used, nearly every decision a business manager would make was essentially the result of guesswork.
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