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What is A/B Testing? The Complete Guide: From Beginner to Pro

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DECEMBER 13, 2022

Then, to “pull the winning slot machine arm more often,” the algorithm updates based on which variation is “winning.” This means running more tests, winning more tests, and making bigger lifts. Research: Getting data-driven insights. After 14 days: Orange (#4) is winning! for Control.

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

MAY 27, 2022

With every business fighting for attention, those that win are those that give customers what they want: value. To win at thought leadership, be different. Close.io ’s content marketing machine is successful because it offers unique value. 7 demand generation tactics to grow your pipeline. Value creates demand. Take Demandbase.

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