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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Ries strives to take the guesswork out of innovation.

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What are brand attributes and how do you identify them?

ATTEST

Some strong brand attributes you could connect your brand to are words like: knowledgeable, inclusive, innovative, uniting, down to earth, creative — and so on. In their messaging, imagination and innovation are important. Let’s look at some brands whose distinctive attributes are always at the forefront of everything they do.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

After thorough conversion research, you’ll have lots of data. There are many frameworks to prioritize your A/B tests, and you could even innovate with your own formula. Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations.

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