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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game!

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What are brand attributes and how do you identify them?

ATTEST

Some strong brand attributes you could connect your brand to are words like: knowledgeable, inclusive, innovative, uniting, down to earth, creative — and so on. In their messaging, imagination and innovation are important. Find out with robust brand perception research through Attest. It’s an honest brand , a safe choice.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

When researchers test the efficacy of new drugs, they use a “split test.” ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result. Research: Getting data-driven insights. Now, on to analysis.

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