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Shake Shack Channeling Consumers’ K-Pop Love

Netbasequid

And the fascination hasn’t gone unnoticed by brands using consumer and market intelligence to stay hip to emerging trends. Here, we’ll take a quick dip into what’s driving the Korean craze and how brands are drawing upon the inspiration to design winning influencer marketing strategy, with a focus on: Why the world loves Korea.

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Using Continuous Intelligence to Identify Unmet Needs

Netbasequid

As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous Competitive Intelligence , consumers are well aware that brands need them, and they aren’t afraid to jump ship if they don’t like something. Whitespace Identification for the Win. Is there a gap in a specific market?

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How to Perform Market Research: A 7-Step Guide

Netbasequid

Accurate market research not only saves you valuable time, it helps you transform market intelligence into competitive intelligence. Step 1: Cast a Wide Net with Your Market Research. Getting started with your market research is as easy as throwing some terms in the search bar and hitting enter.

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How to Write Your Best Brand Positioning Statement

Netbasequid

So, how do you write a winning brand positioning statement, unfazed by the competition and accurate to your brand’s specific needs? Far from it, you will notice that much of the process depends on collaboration with others, especially in the marketing department. How to Write Your Brand Positioning Statement.

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15 Social Media Trends for 2021 And Beyond

Netbasequid

Instagram stories for strategic marketing. Reddit for real-time market intelligence. Everyone needs artificial intelligence. Instagram Stories for Strategic Marketing. However, not every brand uses it, and that’s like setting one table in your restaurant when there’s room for two. Mainstream virtual reality.

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How Trend Analysis Works in Marketing

Netbasequid

First, here are a few stats to keep in mind for your next trend analysis: 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their business intelligence. Trend analysis is a vital part of your consumer and market intelligence.

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CPG Market Overview & Outlook for 2023 and Beyond

Alpha Sense BI

For CPG companies today, it’s crucial to consistently be up on the evolution of consumer behavior, market trends, and the competitive landscape, so as to avoid information blind spots and mitigate the risk of falling behind. Since 2019, the hard seltzer market has grown by over $9 billion in revenue.