Shake Shack Channeling Consumers’ K-Pop Love
Netbasequid
JANUARY 28, 2021
And the fascination hasn’t gone unnoticed by brands using consumer and market intelligence to stay hip to emerging trends. Here, we’ll take a quick dip into what’s driving the Korean craze and how brands are drawing upon the inspiration to design winning influencer marketing strategy, with a focus on: Why the world loves Korea.
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