Remove Competitive Remove Market Intelligence Remove Market Research Remove SWOT
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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

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Debunking 5 Popular Expert Network Myths

Alpha Sense BI

Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primary research costs.

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How to do competitive market analysis in 10 steps

ATTEST

Competitive market analysis is one of the most overlooked aspects of marketing. Keeping your eye on the ball when it comes to your competition is incredibly important to make sure you don’t get blindsided. What is competitive analysis? Competitive analysis is a form of market intelligence.

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How to do competitive market analysis in 10 steps

ATTEST

Competitive market analysis is one of the most overlooked aspects of marketing. Keeping your eye on the ball when it comes to your competition is incredibly important to make sure you don’t get blindsided. What is competitive analysis? Competitive analysis is a form of market intelligence.

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What Is Market Entry Research and Why Is It Important?

Netbasequid

Your market research platform should help you assess the field through competitive intelligence including product comparison, market share, and SWOT analysis. This includes competitive pricing, which is a technique frequently used by established businesses to block entry for new entrants.

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What is Search Intelligence? – The Complete Guide

GrowbyData

Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.

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Generative AI in Consulting

Alpha Sense BI

Does the risk of a new and potentially unethical technology like genAI outweigh the competitive advantage it offers? Download our infosheet , 4 Key Considerations for Generative AI in Market Research Workflows , to get the answers you need. Industry leaders are wondering: what are the cons of genAI within the consulting space?