Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. It’s about understanding your competition and using that knowledge to drive your business forward.

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Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

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Marketing Marketing Competitive Intelligence Advantage 617

Fuld

JUNE 23, 2023

Join our webinar on June 27th at 10-11am ET In response to the economic downturn, supply chain disruption, and geopolitical tensions, companies are increasingly relying on competitive intelligence and research.

Competitive Intelligence 83

Competitive Intelligence Competitive Learning Intelligence 83

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Look for veterans who understand market trends, newcomers with fresh perspectives, and those who consistently achieve or surpass their targets.

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Competitive Intelligence Competitive Sales Intelligence 130

Tinuiti

MAY 22, 2023

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? Thanks to the latest announcement, the Google Ads Transparency Center could offer a wide variety of benefits to users and marketers alike. Want to learn more? Want to learn more from our Paid Search experts?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Tinuiti

MAY 22, 2023

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? Thanks to the latest announcement, the Google Ads Transparency Center could offer a wide variety of benefits to users and marketers alike. Want to learn more? Want to learn more from our Paid Search experts?

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Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

NOVEMBER 18, 2020

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

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Competitive Intelligence Competitive Win Intelligence 189

ArchIntel

OCTOBER 9, 2020

August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.

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Competitive Intelligence Competitive Intelligence Intelligence 104

Alpha Sense BI

DECEMBER 13, 2022

Quadrant Knowledge Solutions (QKS) has announced AlphaSense as a market-leading vendor in the 2022 SPARK Matrix analysis of the global Market and Competitive Intelligence market. AlphaSense received market-leading scores across both categories. . Not yet an AlphaSense customer? Request a free trial.

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Competitive Intelligence Competitive Intelligence Intelligence 98

ArchIntel

OCTOBER 5, 2020

When you take the very core of competitive intelligence: What do you want to know, and what do you want to do? The fundamentals of competitive intelligence don’t change.”. The fundamentals of competitive intelligence don’t change.”. ArchIntel: How do you measure success in competitive intelligence?

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Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

FEBRUARY 23, 2021

Industry experts recognize that competitive intelligence can be of great value to an organization even if on the surface they look like bits and pieces of information that are loosely tied together. A competitive intelligence presentation is made much more interesting and understandable if delivered in the context of a story.

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Competitive Intelligence Competitive Intelligence Intelligence 156

ArchIntel

MARCH 3, 2021

A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own.

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Competitive Intelligence Competitive Battlecard Intelligence 197

ArchIntel

OCTOBER 20, 2020

Luke Foster , competitive intelligence analyst with Amentum , recently spoke with ArchIntel regarding his position and the competitive intelligence market. ArchIntel: what are some of the largest lessons that you’ve learned throughout your career in the competitive intelligence market?

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Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

OCTOBER 29, 2020

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

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Competitive Intelligence Intelligence Intelligence Competitive 196

ArchIntel

OCTOBER 23, 2020

Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.

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Competitive Intelligence Competitive Analysis Intelligence 104

Crayon

MAY 31, 2022

After successfully leveraging Crayon at his two previous companies, Geoff arrived at Mend and began making moves to implement a competitive intelligence process, choosing the best CI platform for the job was a no-brainer.

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Sales Competitive Intelligence Marketing Marketing 325

Alpha Sense BI

JUNE 14, 2023

We are honored that Forrester has named AlphaSense as a leader in The Forrester Wave : Market And Competitive Intelligence Platforms, Q2 2023 report. If you are interested in learning how AlphaSense makes a difference to market and competitive intelligence teams, check out our video case study of Salesforce.

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Competitive Intelligence Competitive Intelligence Intelligence 52

Crayon

APRIL 6, 2022

Today, organizations of all sizes hire and maintain product managers, product marketers, and business operations teams–all titles that have come into prominence over the last decade. As competitive intelligence professionals, we can learn a lot from history.

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Competitive Intelligence Competitive Intelligence Intelligence 615

ArchIntel

OCTOBER 19, 2020

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. .

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Competitive Intelligence Win Competitive Intelligence 104

FedSavvy

FEBRUARY 9, 2021

Competitive Intelligence (CI) is my passion. Competitive Intelligence (CI) is not a database subscription. Take the four (4) fundamental aspects of the intelligence analysis process into how you approach competitive intelligence (CI). Do you want to learn more? He is a nerd. go get’em!”.

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Competitive Intelligence Intelligence Intelligence Competitive 130

ArchIntel

OCTOBER 5, 2020

Dorothy Koch , head of Business Research and Competitive Intelligence with Sagacity Operations Solutions , recently spoke with ArchIntel regarding how competitive intelligence and analysis has driven the commercial sector. Competitive intelligence also enables you to engage with your customer and promote your product.”.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Aqute Intelligence

OCTOBER 9, 2019

The short answer is that yes, competitive intelligence is an ethical business activity. The longer answer is that intelligence gathering can stray into unethical territory, and it’s important for competitive intelligence firms to understand the risks and have policies for staying on the right side of the ethical (and legal) divide.

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Competitive Intelligence Competitive Intelligence Intelligence 113

ArchIntel

NOVEMBER 11, 2020

Erik Glitman , founder and chief executive officer of Fletcher/CSI , recently spoke with ArchIntel regarding lessons and challenges within competitive intelligence, ethical and legal implications of data collection and how to create a well rounded team of analysts that provide different perspectives. That is competitive intelligence.

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Competitive Intelligence Competitive Intelligence Intelligence 129

ArchIntel

NOVEMBER 10, 2020

recently spoke with ArchIntel regarding significant lessons and challenges within competitive intelligence, how to analyze competition and customers, and how technology could offer insight into the practice. Implementing a competitive intelligence program is critical.

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Competitive Intelligence Competitive Intelligence Intelligence 145

ArchIntel

OCTOBER 29, 2020

ArchIntel , the market leading provider of open source daily intelligence, competitive intelligence reports and competitive intelligence events announced today that it is launching an executive level Competitive Intelligence Event Roundtable Series for executives in the competitive intelligence sector. .

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Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

FEBRUARY 2, 2022

Making sure that companies will make their presence felt in the online world will help them gain more customers, connect with consumers and stay relevant in the market. Marketing Tech News explores how a luxury hospitality brand uses online marketing and competitive intelligence to improve its presence and overall performance.

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Competitive Intelligence Competitive Hospitals Intelligence 104

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Competitive Intelligence Loss Win Data Analysis 104

SCIP

APRIL 10, 2024

SCIP Insights The Role of Natural Language Processing in Competitive Intelligence: Extracting Insights from Unstructured Data In the rapidly evolving landscape of business competition, staying ahead of the curve requires more than just gathering data—it demands extracting actionable insights from vast amounts of information.

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Competitive Intelligence Competitive SCIP Intelligence 45

Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. If you can also keep tabs on your competition, it’s doubly effective.

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Competitive Analysis Competitive Intelligence Competitor Analysis 130

ArchIntel

MARCH 17, 2021

Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.

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Competitive Intelligence Profiling Competitive Intelligence 80

ArchIntel

JUNE 16, 2021

A recent article on Octopus Intelligence’s website says there is a disconnect between knowing about one’s market and being sufficiently equipped to do something about it. Octopus Intelligence sums up one’s market to include customers, prospects, suppliers, regulators and competitors.

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Competitive Analysis Learning Competitive Intelligence 197

Evalueserve

MARCH 1, 2021

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within Competitive Intelligence, what drove you to focus on sales?

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Competitive Intelligence Competitive Intelligence Intelligence 98

ArchIntel

OCTOBER 8, 2020

He also focused on the ethical implications inherent in the competitive landscape and how to determine where the marketplace is headed in the future. . You have to be in the competitive intelligence sector for the long haul, and to do so, you have to be very ethical at what you do.”.

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Competitive Intelligence Competitive Globalization Intelligence 104

Aqute Intelligence

JANUARY 9, 2020

While we typically use a handful of templates to present our findings, there are many considerations when it comes to presenting competitive intelligence. Gathering competitive intelligence is laborious and time-consuming. The same principle should apply to your competitive intelligence reporting.

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Competitive Intelligence Research Competitive Battlecard 130

Aqute Intelligence

OCTOBER 9, 2019

The good news is that there’s no secret formula, and anyone can gather competitive intelligence. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.

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Competitive Intelligence Research Competitive Intelligence 113

Aqute Intelligence

NOVEMBER 18, 2019

This is unsurprising given that exhibitions and conferences are marketing opportunities – and that means showing off your best products and celebrating your biggest achievements. There is no harm in looking at your competitors’ stands and marketing collateral; in fact, it would be weird to ignore them.

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Competitive Intelligence Competitive Intelligence Intelligence 124