ATTEST

OCTOBER 16, 2019

Predictive analytics and machine learning gave each individual an ‘intent to purchase’ (ITP) score from 1-10, based on their likelihood to purchase motor oil.”. With this insight to hand, Shell was able to focus their marketing investment on people with high purchase intent scores.

Commerce 52

Commerce Retail Restaurants Gaming 52

ATTEST

OCTOBER 16, 2019

Predictive analytics and machine learning gave each individual an ‘intent to purchase’ (ITP) score from 1-10, based on their likelihood to purchase motor oil.”. With this insight to hand, Shell was able to focus their marketing investment on people with high purchase intent scores.

Commerce 40

Commerce Retail Restaurants Gaming 40

mention

MARCH 31, 2021

Discovering what is important to your clients will help structure your marketing plan appropriately. Looking at US-based company Food Genius , they make use of open data to gain information on current trends in local restaurants to help companies such as the fast-food chain, Arby’s, market their products more intelligently.

Marketing 264

Marketing Marketing Profiling Algorithm 264