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15 Examples of Creative B2B Content Marketing Done Right

mention

Stay Informed. Marketers that stay informed, not just on their industry but the wider world, will find they have more to work with. Copywriting: The Definitive Guide. This is highly branded content disguised as entertainment and works by way of association. At this stage, procrastination is a killer. Source: Backlinko.

Marketing 350
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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. He explains the roles of “connectors,” “mavens,” and “salespeople” in spreading information through social networks, and helping ideas reach critical mass.

Marketing 260
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

According to the iTunes show notes for this podcast, here’s what you can expect, “Today’s buyer is more informed and more skeptical when it comes to buying. Tune-in for inspiration, entertainment, and especially actionable takeaway messages that can drive remarkable results. Bowery Capital Startup Sales Podcast.

Sales 269
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Sales Influence — Why People Buy Here’s what you can expect from the Sales Influence podcast: “Today’s buyer is more informed and more skeptical when it comes to buying.

Sales 100
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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. Likewise, 72% of consumers prefer brands whose employees share information online. Otherwise, the best you’ll achieve is entertaining window shoppers. Today’s buyers are more empowered than ever.