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What is Competitive Analysis?

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage.

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How to Do a Competitor Analysis the Right Way

Netbasequid

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. For brands wanting to take competitive intelligence seriously, we’ll talk here about how to do a competitor analysis the right way.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

This article is your guide to deploying LinkedIn effectively to gather competitive intel that can significantly impact your business strategies. From building an optimized profile to mastering advanced search functionalities, you'll gain the tools for competitor analysis. These are an often-ignored market intelligence tool.

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Competitive intelligence companies — the definitive list (2024 update)

Aqute Intelligence

Some provide additional services such as customer research and marketing strategy. Or they may focus less exclusively on competitive analysis, instead providing business intelligence, market intelligence, traditional market research or analysis of industry trends in addition to competitor intelligence.

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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

Building a strong foundation in both areas will provide your organization with superior marketing intelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.

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Top Corporate Strategy and Development Tools for 2022

Netbasequid

Some of the activities that power these efforts include risk analytics , competitor analysis , SWOT analysis, SMART goal setting, and more. And it all hinges on consumer and market intelligence. With market intelligence, you get to see all the movements within your industry. Risk Analysis: RiskNav.