Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International
ArchIntel
NOVEMBER 18, 2020
What they really need is a clear, detailed picture of the competitive landscape that is honest and transparent. It is a lot of pressure, but at the end of the day a strong Competitive Intelligence group is a balance of art and science, responsible for helping to inform the company’s strategy and drive decision making.”.
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