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US Transportation and Logistics Sector Facing Risks and Rewards in Equal Parts

ArchIntel

In a business climate characterized by a mix of opportunity and uncertainty, each T&L company must leverage their competitive intelligence professionals to put clarity in ambiguity. Executive Profile: Richard Peña, Competitive Intelligence Manager, UPS. Richard Peña, CI and MI manager, UPS.

Profiling 104
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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

In the next five years, interdisciplinarity will be the difference between search teams with a competitive edge, and search teams that stagnate. Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. Reduce cannibalism and competition.

Win 71
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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

While structured citations are rightly referred to as “table stakes” for all local businesses, it’s the unstructured ones that can be competitive difference-makers in tough markets. You’ll likely find these types of organizations’ websites in your competitor’s backlink profile, such as Chamber of Commerce websites or the local YMCA.